HNI Corporation is a group of companies, each representing a family of leading brands, products and services for the office and home environments.
HNI Corporation's decentralized “split and focus” philosophy means each company is structured to meet the needs of highly specific marketing channels and end user segments. That way, as a group we can serve, efficiently and effectively, every type of buyer—from a person purchasing a file cabinet to a highly sophisticated corporation with complex office furnishing needs; from a family wanting a new gas fireplace to a large builder seeking to offer the latest technology and features in its homes.
HNI Corporation's brands fulfill many different need sets, representing a tailored mix of products and services to reach each unique market. We give users maximum choice—consumers and businesses can buy HNI Corporation products at more places, through more channels, than any of our competitors. Simply put, our strategy is to build presence wherever buyers go to buy product.
The diverse companies of HNI Corporation share a number of critical common threads, foremost among them leading brands; strong distribution capabilities; excellent design and quality; value-added services; customization capabilities; and an intense focus on achieving industry-leading customer satisfaction.