Website Privacy Policy
Section 1: Introduction
HNI Corporation and its affiliated companies ("Company" or "We" or “Our” or “Us”) respect your privacy and are committed to protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide when you visit the website hnicorp.com (our "Website"), and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
- On this Website.
- In email, text, and other electronic messages between you and this Website.
- Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
- When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
It does not apply to information collected by:
- Us offline or through any other means, including on any other website operated by Company or any third party; or
- Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website and does not directly link to this policy.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Section 10, Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Section 2: Sources of Personal Information
As you interact with our Website, we may collect information about you from the following sources:
2.1 Directly from you, such as:
- When you fill out forms
- When you carry out transactions with us
- When you communicate with us by the Website
- When you complete surveys
- When you enter search queries on the Website
- When you publish User Contributions on our Website
2.2 Automatically from technology (such as cookies, web beacons, etc., - for more information regarding these collection methods, see Section 9) when you visit our Website.
2.3 From our parents, subsidiaries, and affiliates.
2.4 From third parties or public sources, such as:
- Dealers and resellers
- Service providers
- Data brokers/resellers of data
- Business partners
- Advertising networks
- Social media platforms and networks
We may combine information that we receive from the sources described in this Notice, including third party and public sources, and use or disclose it for the purposes described, below.
Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Website, or otherwise to us.
Section 3: Information that We Collect and/or Receive
The information we collect from you varies, depending on the way you use our Website or interact with us. The information may include:
3.1 Identifiers, such as name, alias, shipping/billing address, telephone number, email address, IP address, browser type and language, operating system, domain server, type of computer or device, and other information about the device you use to access our Website.
3.2 Personal information categories, such as bank account number, credit card number, debit card number, or other financial information needed to process any transactions with us.
3.3 Commercial information, including records of products or services purchased, obtained, or considered, account information (such as username, account number, password, and other registration data) marketing preferences, customer feedback, and information regarding your preferences (such as preferred product specifications), or other purchasing or consuming histories or tendencies.
3.4 Internet or other electronic network activity information, such as browsing history, search history, and information regarding your interaction with our Website or advertisements.
3.5 Geolocation data, such as your physical location for the purposes of order placement or shipment.
3.6 Inferences, drawn from any of the information above used to create a profile about our customers.
3.7 Other Information, that you choose to provide but is not specifically listed here, which we will use as described herein or as otherwise disclosed at the time of collection.
Section 4: How We Use Your Information
We use the information identified above for the following purposes and as otherwise described either in this policy or at the time of collection:
4.1 For our own internal business purposes, such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, and performing analytics.
4.2 For research and development purposes, including to product development and improvement, usage trends and preferences of our users, and developing new features, functionality, and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect, and we make personal information into anonymous data by removing information that makes the data personally identifiable to you.
4.3 Verifying or maintaining the quality of safety of a service or product and to improve, upgrade, or enhance the service or product.
4.4 Short-term transient use, such as customization of ads shown as part of the same interaction.
4.5 Auditing related to a current interaction with a consumer and concurrent transactions.
4.6 For legal, safety, and security reasons.
4.7 For marketing or advertising, including direct marketing and internet-based advertising. Internet-based advertising is when a company contracts with third-party advertising companies and social media companies to display ads on products and services and other sites. These third-party advertising companies may use cookies and similar technologies to collect information about you (including the device data and online activity data described above) over time across our Website and other sites and use that information to serve ads that they think will interest you. To learn more about your choices for limiting advertising and marketing actions, see Section 6, below.
4.8 In a deidentified or aggregated format.
4.9 For services of third parties that you authorize.
4.10 To present our Website and its contents to you.
4.11 To fulfill any other purpose for which you provide it.
4.12 To notify you about changes to our Website or any products or services we offer or provide though it.
4.14 For any purpose with your consent.
Section 5: How We Share Your Information
We may share information collected about you with the following entities or in the following situations:
5.1 Affiliated Companies. We may share some or all your information with our subsidiaries and affiliates.
5.2 Service Providers and Third-Party Contractors. We may share your information with service providers and third-party contractors to perform functions and services on our behalf, to deliver our products or services, and to conduct our business, such as product delivery services, payment processors, data hosting and storage providers, customer service, marketing, and data analytics service providers.
5.3 Professional Advisors. We may share your information with our accountants, lawyers, and other professional advisors that assist us in carrying out our business activities.
5.4 With Third Parties Regarding Corporate Changes. We might buy or sell businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the information we collect may be part of the transferred assets.
5.5 For Legal, Safety, or Security Reasons. We may disclose information to others (including law enforcement, public authorities, and regulatory bodies) if we are required to do so by law, or whenever we believe that disclosing such information is necessary or advisable to protect and defend our rights, property, or the safety of us or others. Note that we may be required to disclose an individual’s personal information in response to a lawful request by public authorities (such as a court order), including to meet national security or law enforcement requirements. We may also disclose your information to detect and/or resolve any fraud or security concerns.
5.6 To Enforce Terms of Use and Other Conditions. We may disclose information to others to enforce or apply our Terms of Use,www.hnicorp.com/terms-use, and other agreements, including for billing and collection purposes.
5.7 With Select Partner and Digital Advertising Networks for Targeted Marketing. We may share personal information that we hold about you with non-affiliated third parties (select partners and digital advertising networks) for marketing of similar products or services.
5.8 With Your Consent. We may share personal information that we hold about you with your consent, at your direction, or as specifically provided when you provide the information to us with non-affiliated third parties.
5.9 With Non-Affiliated Third Parties When Aggregated. We may disclose aggregated information about our users, and information that does not identify any individual, to non-affiliated third parties without restriction.
5.10 With Our Customers. If you work for an organization that is purchasing product from us, we may share your information with the organization you work for or that otherwise oversees your account with us.
Section 6: Your Access and Choices About Your Information
We strive to provide you with choices regarding the personal information you provide to us.
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- Tracking Technologies and Advertising.
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. We do not control third parties' collection or use of your information to serve interest-based advertising. However, you may be able to opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (https://www.networkadvertising.org/managing/opt_out.asp), the European Interactive Digital Advertising Alliance (for European users – http://www.youronlinechoices.eu/), and the Digital Advertising Alliance (optout.aboutads.info). The opt-out preferences described above must be set on each device and/or browser for which you want them to apply. Please note that we also may work with companies that offer their own opt-out mechanisms or do not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive some cookies and interest-based ads from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online, but they may be less relevant to you.
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- Advertising and Promotional Offers. If you are receiving promotional or advertising email communications from us, you may opt out of receiving future communications from us by clicking on the unsubscribe link at the bottom of the emails you receive from us. We will use commercially reasonable efforts to process such requests in a timely manner. You cannot opt out of transactional emails (such as product purchases, warranty communications, service experience, etc.) or communications related to your account with us, if you have one.
- Accuracy of Your Information. If you have an account with us, you can access and update most of your account information on our Website by logging into your account. You may also send us an email at privacypolicy@hnicorp.com to request access to or correct any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Section 7: Security and Retention
We use reasonable physical, technical, and administrative security measures to protect the confidentiality and security of your personal information. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. No security system or measures are impenetrable, and we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. We retain personal information only for as long as necessary to fulfill the stated purposes for which the personal information was collected or otherwise processed and thereafter only for legitimate purposes or legal requirements.
A note regarding User Contributions. “User Contributions” means information that you provide to be published or displayed (hereinafter, "posted") on public areas of the Website or transmitted to other users of the Website or third parties. Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Section 8: Children’s Privacy
Our Website is not intended for children under 16 years of age. No one under the age of 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16, we will delete it.
Section 9: Cookies and Other Tracking Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information as provided, above. The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). Cookies are small text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, understanding user activity and patterns, and facilitating online advertising.
- Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website.
- Pixel tags. Pages of our the Website may contain small electronic files known as pixel tags (also referred to as clear gifs, web beacons, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content, success of our marketing campaigns, and verifying system and server integrity). We may use pixel tags to collect information about your interactions with us through email and social media, such as the links you click on, whether you open or forward a message, the date and time of these interactions, and the device you use to interact with us.
Why do we use cookies and similar technologies?
We use first party and third party cookies for several reasons, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, letting us analyze how well our website is performing, and improving your experience. Some cookies are required for technical reasons in order for our Website to operate. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Website. For example, we may use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Website and to otherwise improve the functionality of the services we provide. Finally, third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
What cookies do we use?
Essential Cookies
These cookies are strictly necessary to provide you with the Website and the services available through our Website and to use some of their features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Website, you cannot refuse them without impacting how our Website functions. You may be able to block or delete essential cookies by changing your browser settings. Please note that flash cookies are not managed by the same browser settings as are used for browser cookies.
Performance and Analytics, Marketing, Personalization, and Security Cookies
These cookies help us analyze how the Website is being accessed and used, enable us to track performance, and secure the Website. For example, we use cookies to get insights regarding users and Website performance, such as page speed or to help us customize our Website and our products and services for you in order to enhance your experience.
Sample tools include Google Analytics and Adobe Analytics.
For more information about how Google Analytics collects and uses data when you use our Website, visit https://www.google.com/policies/privacy/partners/, and to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.
Targeting or Advertising Cookies
These cookies are used to make advertising messages more relevant to you and your interests. We sometimes use cookies delivered by third parties to track the performance of our advertisements. For example, these cookies remember which browsers have visited our Website. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after we receive it. This process helps us manage and track the effectiveness of our marketing efforts.
Sample tools include Google Tag Manager.
You can learn more about how Google uses data at https://policies.google.com/technologies/partner-sites and opt out-out of personalized ads from Google by visiting https://adssettings.google.com.
Third Party Tracking
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use similar tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Section 10: Other Sites and Services
The Website may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.
Section 11: Changes to Our Privacy Policy
We may make changes to this Notice from time to time, in our sole discretion. When we do, we will update this page and display the date of last update at the top of the page. We encourage you to periodically check this Website to learn about the information we collect, use, and share. Your continued use of any of the Website after the changes have been made will constitute your acceptance of the changes. When required under applicable law, we will seek affirmative consent from you before making material changes to how we handle data previously collected from you. If you do not provide such consent, we will continue to use personal information in a manner consistent with the version of this Privacy Notice under which it was collected, or the information will be deleted.
Section 12: Contact Information
If you have any questions about this Privacy Notice, please contact us at:
Mailing Address:
HNI Corporation
Attn: Legal Department
600 E. Second Street
Muscatine, IA 52761
Email:
Section 13: California Privacy Rights
In addition to the information provided above about the data collected and how we use and share it, in accordance with the California Consumer Privacy Act (CCPA), below is a list of the categories of personal information collected, and for each category, the categories of third parties with whom we share the personal information for a business or commercial purpose. The sections referenced in the chart below relate to the section in the Policy above.
“Personal Information” includes information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device. It does not include publicly available information from government records and deidentified or aggregated consumer information.
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Category of Personal Information |
Categories of Third Parties to Whom It Was Disclosed for a Business Purpose |
Categories of Third Parties to Whom It Was Sold for Marketing Purposes |
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Identifiers (3.1) |
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Personal information categories (3.2) |
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Commercial information (3.3) |
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Internet or other electronic network activity information (3.4) |
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Geolocation data (3.5) |
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N/A |
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Inferences (3.6) |
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We do not “sell” your personal information as defined in the CCPA, based on our current understanding of this definition. Like many companies online, we use services provided by Google that track website visitor activity to help deliver interest-based ads to those visitors. Please see Sections 6 and 9, above, for more information regarding interest-based advertising.
As a California resident, you have certain rights, subject to legal limitations, regarding the collection, use, and sharing of your personal information described below. You can exercise your rights by contacting us at privacypolicy@hnicorp.com.
The CCPA provides consumers (California residents) with specific rights regarding their personal information. Below is an explanation of your rights and an explanation of how to exercise those rights as related to the Website.
13.1 Right to Know.
California consumers have the right to request that we disclose personal information that we have about you. You can request that we provide you with the categories of personal information we have collected in the 12 months preceding your request and for each category: the categories of sources from which the personal information was collected; the business or commercial purpose for which we collected the personal information; the categories of third parties to whom we sold or disclosed the category of personal information for a business purpose; and the business or commercial purpose for which we sold or disclosed the category of personal information. You can also request that we provide the specific pieces of personal information that we have about you (also called a data portability request).
13.2 Right to Delete.
California consumers have the right to request that we delete personal information about you that we have collected from you.
13.3 Right to Opt-In and Opt-Out of Sales.
California consumers have the right to direct us to not sell your personal information at any time (the "right to opt-out"). To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by sending us an email at privacypolicy@hnicorp.com.
13.4 Verification.
We may seek certain pieces of information to verify your identity that may include email address and government issued identification. We may use third party verification companies to help us verify your identity. If you are submitting a request on behalf of a household, we will need to verify each member of the household in the manner set forth in this section. We may not be able to respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in the request to verify the requestor's identity or authority to make it.
13.5 Authorized Agent.
If you are making any of the requests above through an authorized agent, we will request written authorization from you and will seek to verify your identity in the manners stated above (depending on the request type), or we will accept a legal Power of Attorney under the California Probate Code to the authorized agent. To make a request using an authorized agent contact privacypolicy@hnicorp.com.
13.6 Response Timing.
We will confirm receipt of your request within ten (10) business days. We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
13.7 Non-Discrimination.
We will not discriminate against you for exercising any of your CCPA rights.
Last modified: 01/05/2021